Values
A catalogue of statement pieces and a hybrid model to reinvent fashion, with no compromise
Segna is the shared wardrobe that lets you rent, pass pieces on and keep refreshing your style
We believe a wardrobe shouldn’t stand still: it should change with your moods, your needs and the moments of your life. Segna gives everyone access to a selection of statement pieces, a way to refresh their wardrobe without always buying, and a simple, flexible and inspiring experience.
Our vision
We want to make fashion freer, more circular and smarter.
With Segna, every piece can be worn, lent, rented again and given new value, so it lives longer and gets worn more. The goal is to offer a desirable alternative to traditional buying, while keeping the experience premium and seamless.
Our value proposition
Segna makes it easy to rent and refresh your wardrobe.
At checkout, you can either lend pieces to cover all or part of your rentals, or pay the rest in cash, then pay the delivery fee. This hybrid system gives you more freedom, more flexibility and more value from every piece you own.
What we stand for
- The circulation of pieces, rather than leaving them idle.
- The freedom to refresh your wardrobe without always having to buy.
- The value of clothes, whether rented or lent.
- The simplicity of a clear journey: select, top up, receive, wear, send back.
- The desirability of a catalogue of carefully selected statement pieces.
What we stand for
- The circulation of pieces, rather than leaving them idle.
- The freedom to refresh your wardrobe without always having to buy.
- The value of clothes, whether rented or lent.
- The simplicity of a clear journey: select, top up, receive, wear, send back.
- The desirability of a catalogue of carefully selected statement pieces.